This is a series of illustrations I made for the company Avocat & Manager which advises lawyers in their management methods.
The request was to create a mascot as part of an online training medium and posts on social networks.
The mascot represented on each illustration is a personified avocado. It is an idiomatic pun: in French, the words “avocado” and “lawyer” are homonyms, and are both translated as “avocat”. It is illustrated in different situations referring to certain concepts discussed during the training or posts on social media.
The chosen palette uses the colors of the company’s graphic charter to maintain visual consistency.
Click on an image to enlarge it
Main mascot, depressed and collaborative
Illustration depicting the main mascot dressed as a lawyer and ready to study, the depressed and tired mascot, and the collaborative mascot chatting with associates.
Mascot meditating, muscular and attentive
Illustration representing the mascot meditating, the active mascot exercising with books (representing knowledge), and the attentive mascot in the middle of an investigation.
Mascot in a hurry, in the role of the manager and in the role of the lawyer
Illustration showing the mascot in a hurry, running and rushing, the mascot in the role of the manager, who has dropped the lawyer’s dress, and the mascot in the role of the lawyer, who has dropped the manager’s tie.
Sketches of the creation process of the mascot
Illustration showing several sketches of the mascot and the creation process.
