Capitalize and move on
Type: Illustrations and diagrams
Support: Digital drawing
French company named Fleur d’Avocat (Personal project)
Context
These are illustrations for the Newsletter “Capitaliser et avancer - Lettre #162” (Capitalize and move forward - Letter #162) by Lilas Louise Maréchaud, founder of Fleur d’Avocat (a French platform dedicated to lawyers, offering a podcast, a newsletter and specific training courses), and co-founder and CEO of Iris & Thémis (a French law firm job board).
This newsletter tackles the subject of career choices, between professional mobility and continuity. Should you change companies regularly, or stay with your current one?
The illustration assignment is based on two goals:
- To add an aesthetic and visual touch to the newsletter, which is mainly made up of text,
- To explain complex concepts such as compound interest, using customized diagrams.
The color palette used reflects the French company Fleur d’Avocat’s corporate colors. Black-and-white illustrations emphasized by a fluorescent yellow that draws attention to important elements, like a highlighter.
Click on an image to enlarge it
![Work plan showing all the illustrations and diagrams produced for newsletter n°162.](https://melowski.fr/img/post/lilas/tab/tab-large.jpg)
![Ipad showing the main illustrations from the newsletter](https://melowski.fr/img/post/lilas/moc1/moc1-large.jpg)
![Ipad showing diagrams from the newsletter](https://melowski.fr/img/post/lilas/moc2/moc2-large.jpg)
![Ipad showing some diagrams from the newsletter](https://melowski.fr/img/post/lilas/moc3/moc3-large.jpg)
![Ipad showing illustrations from the newsletter](https://melowski.fr/img/post/lilas/moc4/moc4-large.jpg)
![Sketches of the creation process of the illustrations and diagrams.](https://melowski.fr/img/post/lilas/sketch/sketch-large.jpg)