Advertising medium - Lexclair
Type: Legal Design
Support: Digital drawing
French company Lexclair
This project involves the illustration and layout for two advertising medium for Lexclair, a French company specializing in Legal Design.
These elements were produced for an advertisement in a specialist magazine, as well as a roll-up used at the event “Les Transformations du Droit” (Transformations in the Law).
The aim is to give a human touch to the company’s advertising medium, by creating illustrations with a raw, textured style. The illustrations represent four different elements offered by Lexclair:
- the Legal Design method;
- personalized workshops;
- coaching sessions;
- and the 52 Rules of Legal Design book.
As for the layout, the graphic elements follow Lexclair’s visual codes so that the company can be recognized at a glance.
The colors used are taken from Lexclair’s graphic identity. A splash of red highlights the important elements.
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