Advertising medium - Lexclair

Type: Legal Design

Support: Digital drawing

French company Lexclair

Contexte

This project involves the illustration and layout for two advertising medium for Lexclair, a French company specializing in Legal Design.

These elements were produced for an advertisement in a specialist magazine, as well as a roll-up used at the event “Les Transformations du Droit” (Transformations in the Law).

The aim is to give a human touch to the company’s advertising medium, by creating illustrations with a raw, textured style. The illustrations represent four different elements offered by Lexclair:

As for the layout, the graphic elements follow Lexclair’s visual codes so that the company can be recognized at a glance.

The colors used are taken from Lexclair’s graphic identity. A splash of red highlights the important elements.

Click on an image to enlarge it

Ipad containing the illustrations of the project
Overview of illustrations
Work plan containing the illustrations produced for this project.
Trade magazine containing the Legal Design
Example of the result in a trade magazine
Example of how the insert would look in a printed magazine. It was also designed for a digital version of the magazine. In this case, the links can be clicked to access the Lexclair website or to send an e-mail directly to their address.
Kakemono contenant le Legal Design
Example of the result of the roll-up
Final aspect of the roll-up. It can be used to promote the company when holding a stand at a trade show, conference or other similar events.
Sketch of the Legal design.
Ebauche
Draft containing the first ideas and reflections of the creative process.
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